Web Site Marketing Strategies by Strategic Site Marketing

Did you know that absolutely any web site in any industry for any purpose can be a profit center rather than a cost center?

Before you discount the above statement for marketing hype or otherwise nonsense, consider this: 

• Every product has a sales cycle
• Every industry needs leads
• Every business has to get in front of potential clients to make any money (even if this is just making the phone ring)
• Every organization needs some deliverable met
• Even sites with no products to sell (information sites) can be monetized with ads that actually enhance the sites usefulness to the reader.

It’s true.  I challenge you to find an example of a site that this statement is not true for.  Sometimes people think just because their site doesn’t sell products via ecommerce that it can’t be helping them make money and this is simply not true. 

Let us take a look at your site/company and see how we can help you turn your site into a 24/7 profit generating machine!

We're a Search Engine Marketing firm focused on helping businesses improve their organic search traffic from the major search engines (Google, Yahoo! and Windows Live).

3 Reasons Why Companies Need Organic Search Marketing Now

1. Search is now tied with e-mail as the most popular online activity. 91% of all Internet users use search regularly.
2. Roughly 80% of clicks at the dominant search engine (Google) occur in the organic search listings, with the balance going to paid ad listings.
3. If your site is not ranking well in the organic (natural) search listings, you're missing out on a lot of potential traffic. If your competitors are not ranking in the organic search results, they're probably looking into it right now.

Organic search engine marketing is no longer an optional activity for revenue-producing Web sites: It is essential, if a site is to compete effectively on the Web now and in the future.

Technical SEO is No Longer Enough

SEO up to now has been mainly technical (and tactical) in orientation. But as basic SEO skills become increasingly commoditized, SEO will require more than just technical ability to grow brands and companies on the Web — it will require a keen understanding of business, marketing, risk management, resource allocation, and creative problem solving.

Comprehensive Search Marketing Solutions

Yes, we will always grab technical SEO opportunities and "low hanging fruit." That's just good business. But great Web sites are built from a lot more than just technical and tactical advantages. So it's important that SEO/SEM consultants develop recommendations with a site's business goals, marketing objectives, history, competitive activity, and category dynamics in mind. If SEO/SEM recommendations are not in sync with a client's business/marketing goals and available resources, then those recommendations will not be as effective as they should be.

Experience That Counts

Leading sites (and those who want to become leaders) need organic search marketing solutions that spring from both technical knowledge and deep experience in business and marketing.

Strategic Site Marketing is operated by two highly experienced marketing professionals, Jason Koeppe and Rick Lamb.

• Jason Koeppe is a successful search marketer, Internet entrepreneur, and small business coach.
• Rick Lamb is a paid search and social media marketing expert.

When you work with Strategic, you work directly with Jason & Rick.

Or, just contact us today.